The Meaning Behind Our Logo

At Wildroot Collective, our logo is more than a mark — it’s a symbol of connection. It represents the relationship between people and the natural world, between grounding and growth, between who we are and who we’re becoming.

The figure at the center is both woman and tree. Human and nature. Rooted and reaching. This merging reflects a simple truth: when we are connected to ourselves and the world around us, we move through life with more ease, strength, and authenticity.

The Tree-Figure: Grounded Strength and Growth

The body becomes the trunk. Arms extend into branches. Roots reach deep into the earth.

This form isn’t meant to instruct or define — it’s meant to reflect. Some see resilience. Others see balance, growth, or freedom. Like nature itself, the meaning is personal.

The Wildroot figure reminds us that strength doesn’t have to be loud, and growth doesn’t have to be rushed. We can expand outward while staying grounded in what matters most.

The Roots: Foundation and Continuity

The roots represent grounding — a sense of foundation, belonging, and continuity. They speak to where we come from and what supports us, whether that’s community, history, values, or simply the feeling of being at home in your body and your life.

At Wildroot Collective, we design with this grounding in mind — creating pieces that feel steady, comfortable, and intentional, made to support how you actually live.

The Branches: Expression and Movement

The raised arms become branches, reaching outward and upward. They represent expression, movement, and possibility.

We believe what you wear is part of how you move through the world — not as a statement you have to explain, but as something that feels natural, personal, and free.

Growth isn’t linear. Like nature, it’s layered, seasonal, and always evolving.

Our Palette

Root Brown anchors the brand in earth, reliability, and timelessness. Moonmilk, our soft ivory, brings lightness and space. Together, they reflect the balance we design for — structure and softness, function and feeling.

What the Wildroot Logo Represents

Connection to nature
Grounded design
Freedom of expression
Intention over perfection
Clothing made to be lived in

Wildroot Collective is about creating space — for comfort, expression, and choice.

There’s no right way to wear Wildroot. No belief required. No version of yourself you need to become first.

Whether you connect deeply with the symbolism or simply love how the clothing feels, you’re welcome here.

Root in. Move freely. Grow your way.

— Wildroot Collective